We hosted a webinar this morning called Does Your PR Drive Leads -- all about aligning PR programs with sales strategy and business goals. Thanks to all who participated, especially to Arun Krishnan, vp of marketing at Pontiflex (a client of ours) who provided great insight into how they measure PR ROI and tie all of their marketing programs to sales.
Here is the presentation from today's discussion. I'll post the audio shortly.
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