After the social media frenzy...what's next?
In the movies, we know something big is about to happen when 1) an animal stops in the forest, cocks its head and listens intently; 2) a character walks into a darkened room without turning on the lights; or 3) the music swells. In real life, however, we rarely if ever... Read full post »
Getting the Word Out, about the After School Art Class and Project Tasks
I’ve been thinking a lot about communication lately, both because I’m a project manager and well…that’s what project managers are supposed to do, and because I’ve had my share of frustration with my older daughter’s preschool and their process of sharing information. It’s funny to me that professionally I try to... Read full post »
Online Video Debate Takes Center Stage at Beet.tv Roundtable
The future of online video was in question at the recent Beet.tv roundtable run by Andy Plesser and his team at 30 Rock in New York City. Co-monitored by CNET’s editor in chief Dan Farber and Techcrunch.com’s Erick Schonfeld, Horn Group client Amir Ashkenazi, CEO of Adap.tv, sat alongside leading executives... Read full post »
On The Scene at nextNY Shake Shack Community Gathering
Horn Group joined our comrades in the NYC tech and digital media community for burgers and beers last night at its "unnofficial" social hub, the Shake Shack in Madison Square Park. We were one of the sponsors for the first nextNY Community Gathering, which included a mix of VC's, journalists, entrepreneurs... Read full post »
Web 2.0 Expo SF: Everybody into the pool!
Ah Web 2.0 Expo, you're all grown up. Funny this time, walking the floor and seeing so many big booths, big brands. Collaborative technologies are filtering into the enterprise, some more smoothly than others. Sun, Microsoft, Cisco-Webex, Oracle, Disney, IBM, Adobe ring the floor. I had to laugh, though, seeing the... Read full post »
PR Scobleized
I think a large percentage of the audience at The Bulldog Media Relations Summit in San Francisco earlier this week were absolutely stymied by Robert Scoble. The well-known blogger and tech evangelist delivered a second day keynote titled " The Future of Social and Consumer-Generated Media" I thought it was entertaining,... Read full post »
AdAge Digital: Damon Wayans on Dealmaking
Damon Wayans certainly got the crowd's attention on the "Talking Talent" panel. He recently launched WayoutTV.com, which he called "In Living Color 2.0" Moderator John Battelle, Founder of Federated Media cut straight to the point with him, asking, "How are you getting paid?" Damon said he goes after partnership deals with... Read full post »
AdAge Digital: Brands As Content Creators
The following is cross-posted on PRNewser, mediabistro.com's PR blog, for which I serve as co-editor. We're here at Advertising Age's Digital Marketing Conference in New York. This is the first AdAge event to sell out, as they had to open a second room for simulcasting. AdAge Editor Jonah Bloom emerges to... Read full post »
Monthly Blogoshpere Recap: February
Wow, what a month. A movie that felt like it was made in 1980 wins the Oscar and nobody watches. A pioneering Internet company on its last breath, fights off acquisition from Redmond, while the most watched piece of media in world is a viral cell clip of the Indiana Jones... Read full post »
End Hits & Hints from Blogosphere for 2008
Hello everyone. As we start a new year with an expanded roster of top notch clients, I am providing this post and Ken is making it required bedtime reading (yes he can see you sleeping) to all Horn Groupers (and of course everyone else out there!!). For your downtime to soak... Read full post »