About Susan Etlinger
Web 2.0 Expo 2009: Why Social Media Marketing Fails
Time moves so quickly that it's easy to forget that social media is still incredibly new for many, many organizations. Was it only six years ago that Tim O'Reilly and a rag-tag group of media junkies developed the concept of Web 2.0? In human years, that's about the age of your... Read full post »
Social Media Jungle at CES, Part One
I spoke today at CES at the Social Media Jungle produced by Jeff Pulver. If you haven’t been following these, they’re a series of events designed for journalists, bloggers, marketers, PR people, technologists, business people—anyone, really, who’s interested in and/or already practicing social media. Jeff continues to host them in cities... Read full post »
The embargo tango
If you Google the words Arrington Embargo this morning, you'll find more than 3,300 blog results, which should dispel any lingering doubts you may have that 1) the man knows how to strike a nerve and 2) we're living in a world where search is king. Whatever you may think of... Read full post »
Is Social Media Killing PR?
I'm not sure which of the famous posts--Scoble, Arrington, Calacanis--and the responses from Steve Rubel, Brian Solis and others, planted the seed. Several of us were sitting in an office one day talking about where PR is going, and the fact that in all the noise about the so-called death of... Read full post »
Dude, Where's My Customer?
Nobody at the Conversational Marketing Summit could agree on what "engagement" means. Today, the term under debate was "media company." What is a media company anyway? Is it a publisher? Does it sell advertising? I didn't hear a whole lot of consensus during the Next Wave of Social Media panel hosted... Read full post »