Hanging at The Hangar at Altimeter Group
Shannon and I spent the evening at the Altimeter Group open house last night, where Deb, Jeremiah, Ray and Charlene debuted The Hangar, a physical space intended to bring together the ecosystem of emerging technologies, thought leaders, business and service providers to innovate and bring new ideas to life. To me,... Read full post »
After the social media frenzy...what's next?
In the movies, we know something big is about to happen when 1) an animal stops in the forest, cocks its head and listens intently; 2) a character walks into a darkened room without turning on the lights; or 3) the music swells. In real life, however, we rarely if ever... Read full post »
Global Trends in Social Media -- Destination: Germany
Next stop on the map is Germany as I interview our partners about social media trends around the world. Stephan Fink, and his team at Fink & Fuchs, has always impressed me with his passion for our trade and the notable results of the firm. Similar profile to ours -- mid-sized... Read full post »
Global Trends in Social Media -- Destination: Spain
A few weeks ago, Susan Etlinger and I were conducting a Social Media Boot Camp for our Oriella PR Network partner agencies which started a great conversation about social media trends outside of the US. There is so much discussion, particularly between agencies and communicators, on social media here in the... Read full post »
Tell Mama: Reaching the Digital Mom Online
If you consider that according to the Pew Internet and American Life Project, 75% of American women use the Internet, it should come as no surprise that it's become a mainstay for the American mom--to handle family finances, shop, research and connect with friends. Yet despite the prevalence of moms online,... Read full post »
Web 2.0 Expo 2009: Why Social Media Marketing Fails
Time moves so quickly that it's easy to forget that social media is still incredibly new for many, many organizations. Was it only six years ago that Tim O'Reilly and a rag-tag group of media junkies developed the concept of Web 2.0? In human years, that's about the age of your... Read full post »
Are we that far off from a Twaper?
Several newspapers took advantage of the April Fool’s holiday today by publishing stories that claimed that the publications would now be publishing news exclusively through Twitter. One local newspaper, North Carolina’s Mountain Xpress, even went so far as to load a Twitter feed onto their homepage that is still being updated... Read full post »
Social Media: Measure Twice, Cut Once
I recently attended the 2009 Social Media Building Blocks Conference, sponsored by Reality Digital, here in San Francisco. I was really impressed with the great lineup of speakers presenting at the conference, including MTV Networks and the Sundance Institute (Robert Redford was unfortunately not in attendance), who talked about many of... Read full post »
Immersing in Social Media: How Much is Too Much?
Horn Group has been recognized as an agency that "gets it" when it comes to developing a social media strategy for our clients. However, as a PR professional, I’ve recently been thinking about how to develop a social media strategy for ourselves as well. It’s easy to identify the benefits of... Read full post »
Informal Twitter Poll: Follow Management, Mr. Tweet are Top Priorities
Horn Group weighs in on the top Twitter Apps and gets some insight from Mr. Tweet. The results are in! A few weeks ago, Horn Group conducted an informal poll of our Brass Tacks readers – asking for your input and insight on the best Twitter apps, sites and services. Productivity... Read full post »