About Shannon Latta
Infographic: CMOs Want Push Back and Results from Smaller and Fewer Agencies
A new study by Horn Group and Kelton Research - called The CMO Challenge - finds marketing executives relying on agencies more than ever as strategic partners who push for innovation and provide streamlined communications services. CMOs are being more discriminating about the quality and execution of the firms they hire,... Read full post »
What CMOs (Don't) Want From Their Agencies
Last week at our annual company offsite in SF, we hosted a CMO panel to get right to the crux of what it’s like to be a chief marketer – what they really want from us, and what drives them nuts. The panelists were Joelle Kaufman from Clarizen, Natalie McCullough from... Read full post »
Social Media Infiltrates the Newsroom and Optimism Returns to Journalism According to Fourth Annual Oriella Study
This morning, we launched our annual Oriella Digital Journalism Study. This is the fourth time we have carried out the project since launching in 2008 and this year’s study yielded the most interesting results to date. A key trend was the extent to which social media has infiltrated the newsroom. For... Read full post »
Discovery Is Latest Trend in our Consumer Portfolio
Considering Google alone gets 88 billion search queries per month – according to Search Engine Land – it seems we are always looking for something. But what’s the common thread between looking online for an answer, a shopping deal, or the next best mobile app? Discovery. That’s the theme that unites... Read full post »