About Shannon Latta
Global Trends in Social Media -- Destination: Germany
Next stop on the map is Germany as I interview our partners about social media trends around the world. Stephan Fink, and his team at Fink & Fuchs, has always impressed me with his passion for our trade and the notable results of the firm. Similar profile to ours -- mid-sized... Read full post »
New Blog Launched for Charlene Li's Altimeter Group
I'm happy to announce the launch of Charlene Li’s new Altimeter Group blog with a sleek new design and scores of improved functionality. Charlene wrote about the redesign yesterday -- specifically her experience crowd-sourcing her logo redesign and working with Horn Group on what we're calling the "super blog". The official... Read full post »
Sustainable Fuel, Sustaining Lives
Not long before Thanksgiving, I reconnected with an old colleage friend on Facebook who I hadn't seen in many years. Within a few weeks, she had introduced me to her husband who is the founder of Sirona Fuels, a new alternative energy company and one of our newest clients! Gotta love... Read full post »
Does Your PR Drive Leads?
We hosted a webinar this morning called Does Your PR Drive Leads -- all about aligning PR programs with sales strategy and business goals. Thanks to all who participated, especially to Arun Krishnan, vp of marketing at Pontiflex (a client of ours) who provided great insight into how they measure PR... Read full post »
Going Green
Okay, this is not about the environment or clean technology. But we are going green...of another kind. We just added a green screen to our SF video production studio. Having a green screen allows us to transport subjects to any backdrop or setting imaginable in post-production. We had fun with it... Read full post »