Horn Group

Digital Communications for Technology Companies

About Sabrina Horn

Sabrina is our fearless leader. She guides us, keeps us on our toes and most of all, inspires us with her passion and experience. She started Horn Group in the San Francisco Bay Area, but returned to her East Coast roots 5 years ago and quickly became a diehard New Yorker. Sab’s the mother of two little girls, ages 6 and 9. She loves to read and collect best sellers. Sab knits these amazing sweaters and scarves, some of which she has actually sold! She runs, and was probably the last in our crowd to sign up for yoga, but has not found it nearly as peaceful as she hoped and expected. If you really want to read her professional bio, click here.

Toughing it Out: Tips for Any Manager and CEO

Posted by sabrinahorn on September 30, 2009 | 0 Comments

Posted in:  Agency News & Updates

Following is copy from an article that http://www.prweekus.com/ published earlier today. No doubt the first six months of 2009 were some of the toughest times that many of us have ever faced. Layoffs, salary cuts, lost revenue, delinquent clients, cash flow issues, cancelled projects...the list goes on. And if managing your... Read full post »

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The whole "PR is dead" thing... Can we talk?

Posted by sabrinahorn on September 17, 2009 | 0 Comments

Posted in:  Media & PR

There's some level-setting that needs to be done at the moment. Lots of people are out there trying to figure out the new media landscape. There are new tools, approaches, ways of communicating, new audiences to reach every day. Everyone is trying to make sense of, well, what makes sense for... Read full post »

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Horn Group Credo (or, what makes us tick)

Posted by sabrinahorn on August 26, 2009 | 1 Comments

Posted in:  

You can create results or you can make excuses. It's much more fun and fulfilling to create the results you have chosen to create. The opportunities are always there. You have to seize them and work them into real, meaningful achievements. Always, there are challenges and tougher than tough times. And... Read full post »

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A little red umbrella that went a long way on a Friday afternoon

Posted by sabrinahorn on June 15, 2009 | 0 Comments

Posted in:  Personal Perspectives

This post has nothing to do with PR or with our industry. I was just so struck by this small but enormous gesture of kindness last Friday that it really reminded me about what’s important and what's not. I was in my usual rush on Friday — this time to make... Read full post »

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Happy 18th Birthday Horn Group!

Posted by sabrinahorn on June 04, 2009 | 2 Comments

Posted in:  Agency News & Updates

Today is a special day for all of us. I can’t tell you how proud I am of what we have accomplished. We are truly an agency of entrepreneurs. We have out-maneuvered and outlived many a competitor. We have one of the best reputations in the business. We have the best... Read full post »

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