The whole "PR is dead" thing... Can we talk?
There's some level-setting that needs to be done at the moment. Lots of people are out there trying to figure out the new media landscape. There are new tools, approaches, ways of communicating, new audiences to reach every day. Everyone is trying to make sense of, well, what makes sense for... Read full post »
Craigslist founder: Trust is the new black
At a time of media fragmentation, one theme resonated at the standing room only IWantMedia “Future of Media” panel this week -- there is a premium on trust, and it looks like real journalism is here to stay. The panel included some of the heavy hitters in both “old” media and... Read full post »
Am I The Future of Media? I Hope Not
Amidst another day of depressing layoff news at major media outlets, I began to think about whether the “full time reporter/editor” job in itself is in danger. I don’t think it is, but the thought certainly bares consideration. Namely, will more and more media end up looking like me? Will they... Read full post »
What's up with Broadband Video?
Last night, Horn Group sponsored and managed PR for the Broadband Video Leadership Evening The event took place at the Hudson Theatre in Times Square and was organized by VideoNuze editor and television industry expert Will Richmond. The night kicked off at 6:00pm with a “VideoSchmooze” networking reception, where sponsors, reporters,... Read full post »
Can I Get a Hallelujah for Social Media Evangelists?
A couple weeks ago I was in a meeting with a client and social media guru Charlene Li. We were debating the pros and cons of appointing or hiring a dedicated “evangelist” to be the voice of a company in social media channels as opposed to letting that job fall to... Read full post »
Attending NY Tech & NY Video 2.0 Meetups as "A PR Person"
I swore myself into official geekdom last week by attending Monday’s NY Tech March Meetup and Tuesday’s NY Video 2.0 Meetup, with hundreds of other iPhone-clutching, Twitter-loving New Yorkers. Disappointingly, these two events featuring some of the most tech-savvy and tech-dependent folks in the area were based in two venues that... Read full post »
Famous And/Or Infamous
I got the email from New York before I left the house Friday morning. "Do you know you're in Gawker?" My first reaction was terror. What did I do, did I anger someone with a pitch and now it's out there for the world to see? Please no, I don't want... Read full post »
PR Career Starter Kit
It’s a tough economy and even the PR industry can be affected by layoffs. If you have started your career recently, you will want to strengthen your standing and show your value to your company. Here are a few tips I can offer based on observations from ten years, three agencies,... Read full post »
The Business Behind PR
The criticism of PR today is that many publicists either don’t understand the actual business objectives of the companies that they represent or that they lack the communication skills to translate the business objectives into relevant media opportunities for their clients.As we’ve talked about on this blog before, the PR landscape... Read full post »
Your 6 Point Pre-Pitch Checklist
Recently, I was talking with an editor buddy of mine about some of the bad pitches he receives (some of them were definitely worthy of The Bad Pitch Blog). While the stories were amusing and kept me laughing, I couldn’t help but hope that he didn’t lump my pitches in with... Read full post »