About Joe Ciarallo
Buddy Media, Horn Group, Gary Vaynerchuk and Smoked Meat: All In The Name of Twitter
Horn Group worked with client Buddy Media to host a Tweet Up at the much buzzed about Manhattan BBQ joint Hill Country this past Wednesday. In this “real time” media world, posting today almost feels like the event is already ancient news, but it’s not. The event was to celebrate the... Read full post »
What Do You Get Out of Attending Conferences or Webinars?
A fellow PR pro asked me the other day, "have you ever really learned anything out of any of those social media or "how to pitch" conferences/panels you’ve attended? The implication was that many of these events just re-hash all the same old stuff. "Email me, never call," says the reporter.... Read full post »
Am I The Future of Media? I Hope Not
Amidst another day of depressing layoff news at major media outlets, I began to think about whether the “full time reporter/editor” job in itself is in danger. I don’t think it is, but the thought certainly bares consideration. Namely, will more and more media end up looking like me? Will they... Read full post »
Which Agencies "Get" Social Media? According to ZDNet Readers, Horn Group Does
In a research report released today, ZDNet social media blogger Jennifer Leggio provides a snapshot of the PR agency landscape in terms of which agencies are "best attuned to social media and are developing the most beneficial social programs for their clients." The data, collected over the past several months, includes... Read full post »
When Tweeting, Do You Distinguish Client Versus Personal Interests?
An interesting conversation sparked up today in response to this tweet of mine: Buddy Media (client) whitepaper: What Advertisers Need to Know About Branded Social Media Applications" http://bit.ly/nW0h Another blogger, and fellow PR pro, messaged me asking, "Just noticed your use of (client) by the way for client-related "tweets". SOP for... Read full post »