3 Tips to Help Build Your Brand with Online Video
In the second part of our series on online video, we have compiled our top three tips to help marketers and communicators build their brand with video. Check out our video below, and if you are interested in exploring what video can do for your brand, give us a call today!... Read full post »
Trends in the Magazine Publishing Industry
Two trends in the magazine publishing industry from Horn Group on Vimeo. If you'd like more information on these trends, I suggest checking out this recent article from Advertising Age. It's also worth noting The Daily's launch this month and how iPad only newspapers and magazines will affect the publishing industry. Read full post »
4 Reasons to Add Online Video to Your Marketing & Communications Strategy
Hello and welcome to Horn Group's new series on online video best practices! At Horn Group, we know seeing is believing and we’re big proponents of using video to get messages across. Our Interactive Design practice even has a specific focus on creating compelling videos to help clients maximize audience engagement.... Read full post »
Video Demand Is Growing
Our Interactive Services practice continues to experience a dramatic uptick in the demand for the creation of video and motion graphics content that began in Q1 and is only increasing. We're creating videos for both stand alone use and as content for incorporation into websites we're building for our clients. Most... Read full post »
Capturing "good enough" video
Yesterday I did a quick workshop on how to shoot "good-enough" videos using the Flip HD Ultra. I was surprised by how well the staff took it and learned from it. Yes, my one-man IT dept. will manage the equipment and other technical aspects of our video production, but video content... Read full post »