4 Reasons to Add Online Video to Your Marketing & Communications Strategy
Hello and welcome to Horn Group's new series on online video best practices! At Horn Group, we know seeing is believing and we’re big proponents of using video to get messages across. Our Interactive Design practice even has a specific focus on creating compelling videos to help clients maximize audience engagement.... Read full post »
We Are Interactive Design
We have been working toward this day for quite some time. The day when we as an agency, and specifically we of the Interactive Design team, can proudly strut our stuff for our clients, colleagues and the general public. But what does it mean and why should you care? By launching... Read full post »
Introducing Horn Group ID
This is a big week in our history. We are in essence relaunching our Interactive Design practice (formerly known as Interactive Services) with lots of goodies. I’m really proud of this for a couple of reasons. Back in 2003, we were among the first, maybe even the first, boutique PR agency... Read full post »
Horn Group, HTML5 and Web Standards
Riding the crest of the anti-Flash wave, our interactive team is primed to start offering HTML5 development services, for example to create ads for our clients for use with Apple's iAd Platform tentatively to come with iPhone OS 4. While our approach has always been to create experiences that look and... Read full post »
Hallelujah! IE6 Usage Falls Below 5% In The US
According to StatCounter via TechCrunch, IE6 market share has dropped below 5% in the US, while IE8 is still on the rise. What this means is that our Interactive Services team has further justification for having dropped support for IE6 last year, following in the footsteps of a few companies we... Read full post »
Our New Portfolio
Quietly late last week, our own Interactive Services team pushed a major update to our company website live, mainly centered around revamping the client list and portfolio for better usability and fresher content. These new enhancements along with an upgraded version of the CMS will allow visitors to more quickly view... Read full post »
Google, Bowman, and the Sword of Data
The news that visual design lead Douglas Bowman is leaving Google got me thinking again about web design in the context of metrics - should web design be seen as a science or an art Certainly every minute design decision at the scale of Google is significant. Bowman cites lack of... Read full post »
Harsh Truths About Corporate Websites
The always brilliant Smashing Magazine has another great post, this time about the problems that commonly plague both client companies and their web and social media agencies when setting about to design a corporate website. Although these points are somewhat common sense, I would suggest that many of these points are... Read full post »
Getting the Word Out, about the After School Art Class and Project Tasks
I’ve been thinking a lot about communication lately, both because I’m a project manager and well…that’s what project managers are supposed to do, and because I’ve had my share of frustration with my older daughter’s preschool and their process of sharing information. It’s funny to me that professionally I try to... Read full post »
Bye Bye Brochureware
So what would happen if you did away with the traditional corporate brochureware website and replaced it with a blog? I don't mean replace a static website with a CMS system. I mean actually use a blog-like publishing model for a corporate website. And, instead of populating the site with approved... Read full post »
Elance.com
We're doing a bunch of web design work for Elance. Initially they brought us in to help with their Enterprise division. After seeing our initial design comps, they decided to have us redesign their corporate site as well. Yesterday, the homepage for the corporate site launched. They're pleased. We're pleased. Check... Read full post »