Horn Group

Digital Communications for Technology Companies

About Dee Anna McPherson

Dee Anna brings 17 years experience in technology communications to her role as head of Horn Group’s San Francisco office.  She leads a team of smart, creative, connected and passionate communication pros who help their clients build brands, drive revenue and protect their reputations.  Dee Anna helps clients navigate the changing media landscape and embrace social media practices.  She has also provided media training for more than 200 executives.

Can I Get a Hallelujah for Social Media Evangelists?

Posted by Dee Anna McPherson on March 17, 2009 | 0 Comments

Posted in:  Media & PR

A couple weeks ago I was in a meeting with a client and social media guru Charlene Li. We were debating the pros and cons of appointing or hiring a dedicated “evangelist” to be the voice of a company in social media channels as opposed to letting that job fall to... Read full post »

Permalink | 0 Comments | 0 TrackBacks

PR People: Speak Up and Heal Thyself

Posted by Dee Anna McPherson on December 03, 2008 | 7 Comments

Posted in:  Social Media

A few weeks ago, Horn Group and Girls in Tech hosted an open discussion about the future of PR. In the end, we probably raised more questions than we answered. Here's the biggest one: is social media killing PR? I think its closing some doors and opening others. Frankly, if my... Read full post »

Permalink | 7 Comments | 0 TrackBacks

Site by Horn Group, Inc.