The Sights and Sounds of Internet Week NY
A host of us at Horn are attending Internet Week NY this week. Here's a quick snapshot of what we've experienced on-site at the main area. Need oxygen? Demand Media (client) has the set-up for that. It's great for hangovers, I hear. Want some time in the spotlight? Yahoo is making... Read full post »
Cyborgs and Crossroads: Lessons from SXSW
Having spent 4 days at SXSW in soggy Austin earlier this month, I wanted to share some overall takeaways. We Are All Cyborgs Dictionary.com defines a cyborg as "a person whose physiological functioning is aided by or dependent upon a mechanical or electronic device." A common theme to Amber Case and... Read full post »
But You're Not A Search Agency: Why We're Going to SES San Francisco
“Why is a communications firm going to a search conference?” Fair question. But a closer look reveals that PR, design, social and search are all undeniably linked as part of the larger digital communications puzzle. Read full post »
Geoff Moore on The Future of Business
As part of our 20th year in business, we decided to launch "The Innovator Series": informal video chats with some of the industry's most prominent executives and influencers we've had the pleasure of doing business with over the years. Here now, the first, with Silicon Valley business guru and long time... Read full post »
Fred Wilson hates marketing
For those of you who haven’t read it, Fred Wilson’s original post about marketing and his follow-up bug report are required reading. Two posts generating over 800 comments show that Fred clearly struck a chord. Personally having spent the last 15 years in the advertising industry and recently having made the... Read full post »
Watch Out PR People, the iPad-Only Paper is Here
The buzz has been building and PR people have been wondering…when will News Corp.’s iPad-only newspaper, The Daily launch? The answer arrived today. Read full post »
Did Somebody Say Bubble? Bring It On!
It was the best of times, it was the worst of times. I was working in the tech industry during the first dot-com bubble... and it was AMAZING! There were tons of parties, opulent offices (some with shark tanks), companies getting funded and awesome giveaways at tradeshows. However, something this good... Read full post »
C’mon FTC, What the Problem At? – Part 2
Last week, I took a look at why it was fallacy to compare the FTC’s Do Not Track recommendations with Do Not Call. This week, USA Today outlined how this could “revolutionize” the industry. Looks like the issue continues to boil as the Commerce Department is now jumping into the fray... Read full post »
Changing Reading Habits Mean New PR Tactics
PR pros should recommend their clients add “like” buttons next to coverage their company hosts in the online newsroom. Read full post »
NYC: The City That Never Sleeps...on Innovative Companies
Attention, future Web moguls: New York City is the place to be! Here are a few more takeaways from a thoughtful discussion by Web entrepreneur Kevin Ryan at a Manhattan hangout. Read full post »
Operation Backpack Deploys in HGNY Office
Don't you love New York in the fall? It makes me want to buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address. (You’ve Got Mail, 1998) There’s something about that moment in the late days of August in New York... Read full post »
Turn and Face the Change
Have you ever felt like there is so much change (good, bad, or otherwise) swirling around you that you can’t begin to compartmentalize or process it all fast enough? Almost everything and everyone we know is in some kind of state of flux or transition. The degree of unpredictability and uncertainty... Read full post »