Horn Group Clients Kick off Advertising Week
Advertising Week starts today and we'd like to give a shout out to a few of our clients who are participating in panels at various industry events this week. Our clients are truly thought leaders and it's because of their vision that the online advertising industry continues to move forward. Good... Read full post »
Buddy Media, Horn Group, Gary Vaynerchuk and Smoked Meat: All In The Name of Twitter
Horn Group worked with client Buddy Media to host a Tweet Up at the much buzzed about Manhattan BBQ joint Hill Country this past Wednesday. In this “real time” media world, posting today almost feels like the event is already ancient news, but it’s not. The event was to celebrate the... Read full post »
New Blog Launched for Charlene Li's Altimeter Group
I'm happy to announce the launch of Charlene Li’s new Altimeter Group blog with a sleek new design and scores of improved functionality. Charlene wrote about the redesign yesterday -- specifically her experience crowd-sourcing her logo redesign and working with Horn Group on what we're calling the "super blog". The official... Read full post »
Sustainable Fuel, Sustaining Lives
Not long before Thanksgiving, I reconnected with an old colleage friend on Facebook who I hadn't seen in many years. Within a few weeks, she had introduced me to her husband who is the founder of Sirona Fuels, a new alternative energy company and one of our newest clients! Gotta love... Read full post »
Horn Group Client Webinar: The Key To Effective Online Lead Generation
In tough economic times, marketers need to increase returns on their online marketing initiatives. Horn Group client Pontiflex has introduced a new metric to the online advertising industry, CPL or cost per lead. The company is hosting a webinar on September 17th were participants will learn how to set up, manage... Read full post »
Converting Web Site Visitors To Customers
There are some cool synergies going on with a webinar I am putting together next week with Horn Group client Register.com. I had been speaking with Anita Campbell, editor of SmallBizTrends.com, over the last few months about varied things like SMB business issues and survey research. I've long found Anita's site... Read full post »
How Scary is Web 2.0 and Social Media Outreach?
Lately there’s been a lot of chatter about how companies can get involved in Web 2.0 and social mediums successfully. I mean, let’s be honest, it is a fun space to play in. Rather than writing up the tried-tested-and-true press release, we (as PR people) get to venture out and try... Read full post »
Horn Group Clients Take the Stage at Interop NY/Mobile Business Expo
Horn Group was on hand at CMP’s largest IT show, which took place Oct. 23-25 in NYC. Clients Extricom and Vettro both spoke at Mobile Business Expo, a “subset” of the conference, which focused on, you guessed it, enterprise mobility. The NYC morning sun shines through the Javits Center windows and... Read full post »
Rock On!!
During my time at the Horn Group, I've attended many conferences, trade shows, symposiums, etc. Been to a few dinners and parties, but how about a heavy-metal concert? What? You don't have tech clients that need you for an evening at the legendary House of Blues? Not to hang out with... Read full post »
A Wee Bit of Inspiration
By now, odds are you’ve heard about Bono’s Project RED. If not, you need to get out from under whatever rock you’re living under! On Oprah last Friday (10/13) Bono unveiled his latest partnerships with iconic brands like Armani, The Gap, Motorola, Apple, etc. to help fight the battle against AIDS... Read full post »