The Sights and Sounds of Internet Week NY
A host of us at Horn are attending Internet Week NY this week. Here's a quick snapshot of what we've experienced on-site at the main area. Need oxygen? Demand Media (client) has the set-up for that. It's great for hangovers, I hear. Want some time in the spotlight? Yahoo is making... Read full post »
Facebook Ad Unit Kicks Off Advertising Week
It's 10 am, I've had two cups of coffee and two pieces of pandesal. I am ready for Advertising Week. Inevitably, this is a big news week for advertising technology, and kicking it off is Facebook with its new premium ad unit that will be sold direct. ClickZ points out, from... Read full post »
Horn Group MIXXing it Up
While Anthony spent some time this week at OMMA, I spent most of mine at the IAB's MIXX Conference & Expo. Horn Group had the exciting opportunity to experience Advertising Week from behind the scenes this year as we worked with the IAB to help support the conference and the MIXX... Read full post »
Horn Group Clients Kick off Advertising Week
Advertising Week starts today and we'd like to give a shout out to a few of our clients who are participating in panels at various industry events this week. Our clients are truly thought leaders and it's because of their vision that the online advertising industry continues to move forward. Good... Read full post »
Buddy Media, Horn Group, Gary Vaynerchuk and Smoked Meat: All In The Name of Twitter
Horn Group worked with client Buddy Media to host a Tweet Up at the much buzzed about Manhattan BBQ joint Hill Country this past Wednesday. In this “real time” media world, posting today almost feels like the event is already ancient news, but it’s not. The event was to celebrate the... Read full post »
New Blog Launched for Charlene Li's Altimeter Group
I'm happy to announce the launch of Charlene Li’s new Altimeter Group blog with a sleek new design and scores of improved functionality. Charlene wrote about the redesign yesterday -- specifically her experience crowd-sourcing her logo redesign and working with Horn Group on what we're calling the "super blog". The official... Read full post »
Sustainable Fuel, Sustaining Lives
Not long before Thanksgiving, I reconnected with an old colleage friend on Facebook who I hadn't seen in many years. Within a few weeks, she had introduced me to her husband who is the founder of Sirona Fuels, a new alternative energy company and one of our newest clients! Gotta love... Read full post »
Horn Group Client Webinar: The Key To Effective Online Lead Generation
In tough economic times, marketers need to increase returns on their online marketing initiatives. Horn Group client Pontiflex has introduced a new metric to the online advertising industry, CPL or cost per lead. The company is hosting a webinar on September 17th were participants will learn how to set up, manage... Read full post »
Converting Web Site Visitors To Customers
There are some cool synergies going on with a webinar I am putting together next week with Horn Group client Register.com. I had been speaking with Anita Campbell, editor of SmallBizTrends.com, over the last few months about varied things like SMB business issues and survey research. I've long found Anita's site... Read full post »
How Scary is Web 2.0 and Social Media Outreach?
Lately there’s been a lot of chatter about how companies can get involved in Web 2.0 and social mediums successfully. I mean, let’s be honest, it is a fun space to play in. Rather than writing up the tried-tested-and-true press release, we (as PR people) get to venture out and try... Read full post »
Horn Group Clients Take the Stage at Interop NY/Mobile Business Expo
Horn Group was on hand at CMP’s largest IT show, which took place Oct. 23-25 in NYC. Clients Extricom and Vettro both spoke at Mobile Business Expo, a “subset” of the conference, which focused on, you guessed it, enterprise mobility. The NYC morning sun shines through the Javits Center windows and... Read full post »
Rock On!!
During my time at the Horn Group, I've attended many conferences, trade shows, symposiums, etc. Been to a few dinners and parties, but how about a heavy-metal concert? What? You don't have tech clients that need you for an evening at the legendary House of Blues? Not to hang out with... Read full post »
A Wee Bit of Inspiration
By now, odds are you’ve heard about Bono’s Project RED. If not, you need to get out from under whatever rock you’re living under! On Oprah last Friday (10/13) Bono unveiled his latest partnerships with iconic brands like Armani, The Gap, Motorola, Apple, etc. to help fight the battle against AIDS... Read full post »
I know, it's Only Rock and Roll
A lot of people at the Horn Group are rockin’ out these days because we’re so excited to be working with a very cool non-profit called Little Kids Rock. Little Kids Rock aims to keep music education alive in our public schools by providing instruments and instruction, especially in low-income areas.... Read full post »
It’s a Bird; It’s a Plane; It’s a WeeMee!
Some would call it a wee development; others would say it’s big news for the Web 2.0 community: Today WeeWorld (a Horn Group client) launched in the United States and announced a major partnership with AOL AIM Triton. What is WeeWorld you ask? Why home of the WeeMees, an extensive multiplatform... Read full post »
Some people make headlines while others make history...
As a PR pro, so much of my daily life revolves around what’s happening today, and what’s going to happen tomorrow. Yet as the tech industry matures, it’s critically important that we look back from time to time to learn from our successes and mistakes. This is only more prescient when... Read full post »
RightNow is Right On
Horn Group is working with the next "IT Girl" of enterprise software. Silicon Valley Watcher concluded on Friday that Oracle has effectively killed enterprise software innovation with its acquisition of Siebel. While some may have a different view, here is something we can all agree on. Tom says the bright spot... Read full post »
Dealing with Darwin
Our friend Geoffrey Moore has written another book – Dealing with Darwin – to be released in January 2006. The book posits that while most companies recognize that innovation is key to competitive differentiation, few actually do it well. It offers new mental models and a new vocabulary for focusing on... Read full post »