The Best & Brightest in Clean Technology in 2010
With the end of the year approaching, we wanted to take the time to reflect on the past few months in clean technology innovation. As reported by Greentech Media, “In 2010, the global greentech market was about $10 billion, and by 2020, it could grow to $80 billion.” We’re preparing for... Read full post »
Tech Innovations: The Future is Bright & Green!
Living in California, more specifically in the San Francisco Bay Area, we tend to forget how privileged we are to have the ability to experiment firsthand with new technologies - from the Internet to PDAs to social networks. Beyond computing technologies, California is also becoming the epicenter of green technology innovations.... Read full post »
Maybe Global Warming is the Wrong Argument (keep reading)
I think it would surprise most people that I, as an environmentalist and ‘Green PR’ professional, think Global Warming is a tired subject and usually respond to the argument with “who cares?” This is not to say that I don’t believe global warming exists or that it’s potentially devastating, but the... Read full post »
Google's PowerMeter Fills Me with Hope for Mankind
OK, admittedly I am a cautious fan of Google despite the apparent privacy concerns and their tight grip around the neck of major aspects of the internet. But now Google.org is doing something so amazingly simple, so likely self-serving and yet so perfect and necessary for every living man, woman and... Read full post »
Where we’re headed: a look at high oil prices, the resulting economy and how new technologies can save us from recession
In 2006, Frank Sesno, an Emmy award-winning journalist and professor of public policy and communication at George Washington University, wrote and reported a feature story on CNN titled “We Were Warned – Out of Time,” an in-depth look at worldwide consumption of oil interlaced with a hypothetical view of the world... Read full post »
The Dirt on Cleantech
After recently joining the Horn Group team with a bit of cleantech communications experience, my colleagues have pointed out to me that, though we continue to see more and more green and cleantech stories in the media, it seems that the media’s fatigue with such green stories is growing. In fact,... Read full post »
Green is the New....
Has anyone been seeing too much green lately? I must ask, what is up with all the “green” stories coming out the past few weeks? First BusinessWeek does a cover story on “imaging a world in which eco-friendly and socially responsible practices actually help a company’s bottom line,” then that same... Read full post »