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SOS! Shiny Object Syndrome & the Future of PR
I'm fresh off the plane from PRSA International in Orlando and, while I have tons of insights and anecdotes to share, I came back with one big question: what is public relations today? The exhibit hall at PRSA was lined with vendors who do everything from traditional broadcast and radio monitoring,... Read full post »
Breaking Through: A Blueprint for Powerful Communications
Successful marketing isn’t the result of perfect execution. It’s the culmination of extensive preparation and planning. That's why we've created the Breakthrough Communications Blueprint. Read full post »
"The Way"
What is it about "The Way"? In the last few weeks I have heard a lot of people talking about "The HP Way". There's the "Horn Group Way". And then there's “your way or the highway.” But seriously, what is "The Way"? It’s a series of processes. A culture. An approach... Read full post »
Facebook Ad Unit Kicks Off Advertising Week
It's 10 am, I've had two cups of coffee and two pieces of pandesal. I am ready for Advertising Week. Inevitably, this is a big news week for advertising technology, and kicking it off is Facebook with its new premium ad unit that will be sold direct. ClickZ points out, from... Read full post »