Infographic: CMOs Want Push Back and Results from Smaller and Fewer Agencies
A new study by Horn Group and Kelton Research - called The CMO Challenge - finds marketing executives relying on agencies more than ever as strategic partners who push for innovation and provide streamlined communications services.
CMOs are being more discriminating about the quality and execution of the firms they hire, and while most prefer to work with smaller specialty agencies, a lack of firms that have succeeded in integration has many execs yearning for partners that can meet as many marketing objectives as possible without sacrificing quality and value.
TrackBack URL for this entry:
The comments to this entry are closed.