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Infographic: CMOs Want Push Back and Results from Smaller and Fewer Agencies
A new study by Horn Group and Kelton Research - called The CMO Challenge - finds marketing executives relying on agencies more than ever as strategic partners who push for innovation and provide streamlined communications services. CMOs are being more discriminating about the quality and execution of the firms they hire,... Read full post »
Product Launches 3.0 – What Works (or Doesn't) in 2011
As digital communication professionals it’s time we rethink product launches and counsel our clients to go beyond just talking about features and functionality. Read full post »