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What CMOs (Don't) Want From Their Agencies
Last week at our annual company offsite in SF, we hosted a CMO panel to get right to the crux of what it’s like to be a chief marketer – what they really want from us, and what drives them nuts. The panelists were Joelle Kaufman from Clarizen, Natalie McCullough from... Read full post »
20 Thoughts for 20 Years
...I've actually had more than 20 thoughts in 2 decades but here are the ones that have come back the most often as friendly reminders and occasionally, to haunt me. Enjoy. 1. If you don't have a plan, you don't know where you are going. Have, and share a vision, make... Read full post »
"Duck Hunting" with Tom Foremski, Silicon Valley Watcher
This week I'm pleased to share a recent video interview from our Innovator Series with Tom Foremski, Editor of Silicon Valley Watcher. http://vimeo.com/24227420 Horn Group Innovator Series - Tom Foremski, Editor of Silicon Valley Watcher from Horn Group on Vimeo. In this clip, Tom talks about how being a CMO is... Read full post »