I’m so honored and excited to announce that The Holmes Report today named Horn Group its Technology Agency of the Year. The need for digital communications is bigger now than ever and PR pros must embrace a much broader spectrum of offerings, hire different people, and think differently. All companies (not just those in the tech industry) can solve their communications problems with this broader approach. Congratulations to everyone - this award epitomizes our “one team, one dream” philosophy - none of our success would be possible without all of our clients, employees, media and friends in the industry! And thanks Holmes Report for looking under the hood at what we’ve been up to.
We are having completely different conversations with our clients about how we can address their business and marketing challenges. Take online advertising verification company DoubleVerify, for example. DoubleVerify wanted to rejuvenate its brand with an overhaul to its website and corporate identify. Horn Group helped DoubleVerify establish its presence as a leader in the online ad verification space with a new website, explanatory video, new print advertising, and media coverage in the advertising trades and business press alike. In this case, the PR launch was somewhere in the mix, preceded by a new website with revised messaging, a social strategy and more, all under one roof. This is digital communications at its best.