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3 Tips to Help Build Your Brand with Online Video
In the second part of our series on online video, we have compiled our top three tips to help marketers and communicators build their brand with video. Check out our video below, and if you are interested in exploring what video can do for your brand, give us a call today!... Read full post »
Digital Communications: An Agency Model for Today's CMO
Communications today is as alive and interactive as we are ourselves: verbal and visual, connected anywhere and everywhere, and moving fast. Just look at The Daily for iPad. It’s the future of publishing, and by extension, the future of what kind of content we, as communicators, need to deliver. Communications is... Read full post »
Moderating Conference Panels 101
My mom told me when I first registered for high school classes that I needed to take a public speaking course—that public speaking was an art that needed constant practice. From where I sit now, I’ve watched plenty of great speakers and plenty who probably wish they’d been with me in... Read full post »
In the Online Ad Space, PR Is Valuable Currency
This post by Ben Billingsley also appeared here in DIGIDAY last Friday, February 11. In the crowded, competitive online advertising market, companies must communicate with laser precision in order to thrive. Whether it’s growing the customer base, establishing thought leadership, differentiating from competitors or making a lucrative exit, strategic communications and... Read full post »
Trends in the Magazine Publishing Industry
Two trends in the magazine publishing industry from Horn Group on Vimeo. If you'd like more information on these trends, I suggest checking out this recent article from Advertising Age. It's also worth noting The Daily's launch this month and how iPad only newspapers and magazines will affect the publishing industry. Read full post »
4 Reasons to Add Online Video to Your Marketing & Communications Strategy
Hello and welcome to Horn Group's new series on online video best practices! At Horn Group, we know seeing is believing and we’re big proponents of using video to get messages across. Our Interactive Design practice even has a specific focus on creating compelling videos to help clients maximize audience engagement.... Read full post »