The buzz has been building and PR people have been wondering…when will News Corp.’s iPad-only newspaper, The Daily launch? The answer arrived today – The Daily will hit newsstands, or rather screens, on Wednesday, February 2. According to PC Magazine, News Corp. sent out launch event invitations to the press this morning.
From a PR perspective this news is huge, offering both journalists and clients a new platform to deliver content. Given News Corp. and Apple’s collaboration, The Daily is sure to be heavy on graphics, audio and video. The delivery method will demand a different kind of content and journalists there will be hungry to satisfy the craving. PR professionals have an opportunity to work with clients to supply this more visual content, whether it’s video, infographics, photos or interactive data. The Daily will also demand PR professionals to rethink company story angles, what’s newsworthy and pitch/content delivery. The new platform also creates more demand for PR firms with interactive design and creative development capabilities. In fact, these changes could force PR firms to evolve out of their traditional roots.
Aside from changes in content, The Daily and future tablet publications will allow PR professionals to access a specific audience segment – tech-savvy consumers and business professionals. Going forward (or until everyone uses a tablet), the delivery method of news will matter just as much as the content in terms of reaching your target audience. This is very exciting stuff, especially if you represent technology companies!
What other changes will PR professionals need to consider as The Daily and other tablet-only publications hit the market? Drop me a line if you have ideas.