Changing Reading Habits Mean New PR Tactics
Today I came across an excellent 2010 trend story by Richard MacManus of ReadWriteWeb. MacManus makes the case that online reading habits have changed during 2010 due to Web trends such as mobile apps, real-time Web and social networking developments. If he’s right (and I do think he’s onto something), then PR tactics should also change.
One of the best examples has to do with Facebook and the news search functionality they added in September. Through Facebook’s basic search you can find widely “liked” news from all kinds of media outlets. The new feature has to make Google a little nervous because aside from pulling up stories, Facebook’s search vets results with what people “like.” So how can PR capitalize on this?
PR pros should recommend their clients add “like” buttons next to coverage their company hosts in the online newsroom. Having “like” buttons next to coverage is just another touch point and way to increase visibility. It also makes it that much easier for people to share company content via Facebook.
What other PR tactics come out of MacManus’s observations about 2010 reading habits? Love to hear your thoughts.
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