Recently I’ve been doing more Facebook engagement on behalf of clients. It got me thinking: when are people most likely to see a post from my client’s page or when should I message group admins?
A recent study by Vitrue, as reported by Mashable, answered my questions. It turns out the three biggest usage spikes usually occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET. Even though weekdays are steady, Wednesday at 3:00 p.m. ET is the busiest time consistently, while people are least active on Sundays.
So when should you post content for a client? The study found morning posts are the most effective and get the most attention, even though most people are surfing Facebook in the afternoon. More specifically, morning posts are 39.7 percent better for user engagement compared to afternoon posts.
Knowing this, companies should follow these usage patterns to maximize engagement. The data also suggests knowing when your target users are on Facebook is essential for interacting with them. Following the usage ups and downs means communicating more effective messages.
Now, if you don’t mind me, I have to post this link to Facebook to prepare for 3:00 p.m. surge!