We have been working toward this day for quite some time. The day when we as an agency, and specifically we of the Interactive Design team, can proudly strut our stuff for our clients, colleagues and the general public. But what does it mean and why should you care?
By launching ID today we’re formalizing what we’ve already had in practice – that visual communication is not only important by itself, but also augments PR activities. Too many agencies make half-hearted efforts to offer these services via partnerships and third parties, and especially in the PR world, it shows in the quality of the final product. Horn Group has been about giving our clients all the tools they need to compete since day one, and today we are announcing Horn Group ID because we want a broader audience to know about it too.
Horn Group’s DNA is infused with visual thinking and we’ve been working together to bring the conversation to the places where our clients’ customers spend their time. The list of those places extends well beyond the website experience to mobile devices, social networks and other content channels. To that end we’ve developed ourselves into skilled visual communicators with chops in all things design and web-related as well as mobile application development and motion graphics.
So why work with Horn Group ID? Our mission is to create a unique personality for your brand and build your presence to achieve your business goals. Usually that’s about two basic concepts. Clarifying your message and getting noticed by your targets. Here’s how we do that:
Create positive brand perception
A lot of what we do is about perception, and being perceived well can help generate traffic, leads, revenue and get you noticed by potential investors or even position your company for acquisition. By creating a high-quality online presence we instantly up level your brand perception. For most businesses, and especially most start-ups, the Internet is really the main venue where most interactions take place every day. Your corporate identity, website and accompanying collateral all need to be created as part of a concerted effort based on a thorough discovery process. Rising to the top of the pack cannot be undervalued in a crowded, fragmented online world where competition for visitors’ attention is cutthroat.
Create fresh content
Content creation is a big job, and yet too often companies make the decision to take that task on themselves. The results are usually lackluster at best. At a minimum, potential customers already interested in your products and services need to understand what you offer, and how it is different. That’s why we have seen a huge increase in engagements to create video and motion graphics content to help explain the often-subtle differences between you and your competitors. It’s not rocket science – hire experts to create engaging content and watch perception, traffic and new business leads increase. Engaging and varied content is essential for SEO, and by mingling social integration points you open up new pathways for sharing and word of mouth autonomous networking.
Extend your brand experience across all channels
Then we extend the core visual concepts and content we created to work as a concerted campaign in places like Facebook, YouTube and Vimeo, as well as in ads, print publications, mobile apps and shareable content. The idea is simple – if your business can communicate in a clear and concise manner, customers have an easier time making a buying decision about you. The value of a consistent experience cannot be overemphasized – examples of what a closed system experience can do are all around us. And that is exactly what digital communications aims to do – present a controlled environment of verbal and visual messages to keep the conversation on track to an end result. Then with those guidelines in place, your user community can take and extend your message for you.
Horn Group is everything you need in an agency today. We are the new model. We do what your ad agency and marketers can do; what your public relations teams can do; what your design firms do. We are your one agency of record with a multidisciplinary team savvy in every area you need to address as part of your digital communications strategy. We are built on solid experience and fundamentals and have some of the brightest minds and best talent today. We’re agile enough to move quickly. We’ll help you to stand out and get noticed.