This is a big week in our history. We are in essence relaunching our Interactive Design practice (formerly known as Interactive Services) with lots of goodies. I’m really proud of this for a couple of reasons.
Back in 2003, we were among the first, maybe even the first, boutique PR agency to start an interactive practice. We thought interactive would be an important differentiator for us, but also that it would be the future of the PR world and communications in general. Because of the Internet, you have to have visual capabilities along with verbal communications. They just belong together we thought, and why not have them all under one roof?!
I’m also excited because our Interactive Design practice has grown up. We have world-class designers and programmers, an expanded leadership team, tons of case studies to show in our portfolio, and new services in popular areas like mobile application development and video production.
Building an interactive department “from scratch” is not for the faint of heart. There are lots of issues to sort out. Different billing models, business models, best practices for client service... Figuring out a way to support an integrated account with both Interactive and PR requires some training and learning on the part of the PR staff. Now, we can proudly say we have sorted through many of these issues and are ready for the next phase in our evolution. Sabrina