Video Demand Is Growing
Our Interactive Services practice continues to experience a dramatic uptick in the demand for the creation of video and motion graphics content that began in Q1 and is only increasing. We're creating videos for both stand alone use and as content for incorporation into websites we're building for our clients. Most recently we completed an energetic 2-minute motion graphics piece for client Conductor to support the launch of their new product called Searchlight.
Video as content is much more engaging and better for search visibility in some cases than just plain old text, but we also see it as a natural progression from the homepage Flash animations and demos of yesterday to be a more engaging way to communicate messages. When the video content is standalone or shared and embeddable via popular video destinations like YouTube and Vimeo, it can enjoy far more reach than something just living on your homepage or buried behind a lead capture form.
Just another way that in-house interactive capabilities enhances the reach and effectiveness of our public relations services.
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