Quietly late last week, our own Interactive Services team pushed a major update to our company website  live, mainly centered around revamping the client list and portfolio for better usability and fresher content. These new enhancements along with an upgraded version of the CMS will allow visitors to more quickly view and sort through our client list by industry, provide better visibility to search engines and better demonstrate our penetration into the industries where we excel. 

The new portfolio section comprised of a combination of projects from integrated accounts, Interactive only and PR only showcases work done over the past 24 months that just didn't make it onto the portfolio until now and demonstrates our wealth of capabilities.

The features we added across the board are there to help prospective clients more easily find crucial information about our experience and capabilities.  A few important features I'd like to point out include:

• Sorting and search functionality has been overhauled for the entire portfolio section
• You can now share direct URLs with clients for all projects, something that was not possible before due to the structure (key for pointing out portfolio examples to prospective clients or up-selling IS work
• An 'Addthis' widget is present in each portfolio project via the 'share' link for sharing across many popular social networking sites, email, etc.

All projects are now effectively blog posts which enables such features as:

• Projects can exists in multiple categories, such as industries and services
• There can be a virtually unlimited number of tags applies to each project, enabling better visibility through sorting and search
• Comments have been turned on for all projects - a feature we hope our current and past clients will use to comment on the work we did for them

Other content-related enhancements, such as:

• Shorter project descriptions for better reading
• Logos for all clients
• Color logos across the board
• Centralized client data (clients for which we've done work and case studies are linked to custom searches for work under their names via the client list)
• The bottom-rightmost panel of the homepage has now been updated to read "Our Portfolio: Get Familiar with our work" and links to 6 of the most recent projects
• Out toll-free number has been added to the footer across the board
• Prominent links to our Facebook page, LinkedIn profile, RSS feed and Twitter page have been added to the footer
• Contact buttons linked to custom contact forms are present for each of the executive team members now facilitating direct contact with our executive team

We have additional content enhancements planned in the near future that have been made possible by this big push.  We are also really excited to showcase new projects as they launch, especially our upcoming iPhone application launch designed and developed by the Interactive Services team.

Now check it out already, and check back often while we soup this baby up!

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