I was busy before the social world came on the scene. In my role, I need to be present offline and online. How can a CEO or virtually really any executive be present online consistently, in a meaningful way, and where? I am on Facebook, LinkedIn, Twitter, and I try and post regularly to this site. But I don’t have time to update each of these daily or sometimes even weekly. The truth is I could probably spend all day on each of these channels, but of course I cant. So for those executives and well, probably just about everyone else struggling to figure out where to be and when and with what: here are a few recommendations that might work for you:
- Use the channel that is most convenient for you to access while enabling you to make the most impact, the quickest. Perhaps that’s Twitter because it's easy from a mobile device. It also offers the greatest currency to receiving and communicating real time information. I use Twitter to tell my followers about interesting people, places and things I see, mostly in my professional life.
- Try to keep certain channels for one audience or another, i.e., personal vs. professional. That means you have to manage the content you create that way. Or direct your contacts to go where you would most likely communicate with them, i.e., “hey Jim, I’d love talk about that time you threw spitballs in my hair in third grade so let’s connect on Facebook!” I tend to use LinkedIn for professional connections and Facebook to keep up with friends (some of who are also professional colleagues).
- Set a time on your calendar (if you are into calendaring like me) to update all of your LinkedIn and Facebook invites once a week, as opposed to stopping everything you are doing each time you receive one. I find this very distracting and makes me feel like I have ADD. At the same time, send out your new invites to colleagues and friends. I collect a stack of business cards from people I meet and enter that info into LinkedIn once a week. After that, I throw the cards away because I don’t need them.
- If you have a corporate blog and you are a designated "blogger" like me, jot down topics that come to mind in your device or notepad as they occur. Sometimes I find that when I finally do have time, I forget the thing I was going to write about, or I cant recall the points I wanted to make, and then it doesn’t happen. I post to this site when I want to muse on subjects requiring a bit more air time, mostly on industry topics and leadership.
- Again using whatever tool works for you, schedule time to post a blog to your corporate site that is perhaps less time sensitive, and of course do so immediately if the urge strikes you.
- Use travel time to get current. This may be a no brainer, but I love feeling like I'm on top of all these invites and communiques and posts after a nice long flight or even the train.