This past Tuesday, Horn Group sponsored and managed PR for the second Broadband Video Leadership Evening of the year. The event, organized by VideoNuze editor and television industry expert Will Richmond, took place at the Hudson Theatre in Times Square.
Our client, Kyte, sponsored the event with free drink tickets to everyone at the show (I think our new employee Nate Hermes registered a few times if you know what I mean).
Will organized a great panel discussion with key executives from the broadcast, cable, syndication and technology industries, including:
- Dina Kaplan, Co-founder, blip.tv
- George Kliavkoff, EVP & Deputy Group Head, Hearst Entertainment & Syndication
- Perkins Miller, SVP, Digital Media, GM/Universal Sports, NBCU Sports and Olympics
- Matt Strauss, Matt Strauss SVP New Media, Comcast
One of the main topics the panelists discussed was whether or not advertising alone can support long-from online video content. Steve Donahue wrote a really interesting recap of the event which can be found here.
In total, the event drew nearly 250 guests including reporters from The NY Times, MediaPost, Ad Week, Contentinople, Beet.tv.
Once the panel concluded, the “Videoschmooze” reception kicked off with lots of food, drinks and networking. As usual, MediaPost’s Kelly Samardak wrote a great recap of the party in her Just An Online Minute column.
Thanks to Will Richmond for organizing a great event and for the good work by HGNY Videoshmoozer’s Nicole Matthews, Susan Turner and Shelly Beason.