Hanging at The Hangar at Altimeter Group

Posted by Susan Etlinger on October 2, 2009 | 2 Comments

Shannon and I spent the evening at the Altimeter Group open house last night, where Deb, Jeremiah, Ray and Charlene debuted The Hangar, a physical space intended to bring together the ecosystem of emerging technologies, thought leaders, business and service providers to innovate and bring new ideas to life.

To me, The Hangar represents something very important amid the chaos of new and old business models, digital media, brand awareness, lead gen and everything we juggle on a daily basis. It's a place for big thinking, tinkering, ideation--a place to stop and imagine what business will look like two weeks, two years or two decades from now.

[The idea of the Hangar also reminds me of a musical notation called a cesura, which refers to a pause or break in a musical piece that allows the listener to rest and absorb what's come before--particularly fitting because all the Altimeter members are musicians.]

In life, it feels impossible sometimes to stop the music and really think. But 105 years ago, it seemed like madness to hope that man could fly. So who are we to judge? Here's Charlene explaining the derivation of the name Altimeter: