Advertising Week starts today and we'd like to give a shout out to a few of our clients who are participating in panels at various industry events this week. Our clients are truly thought leaders and it's because of their vision that the online advertising industry continues to move forward.
Good luck and have a great week!
To kick things off: a panel of experts from Havas, Six Apart, Starcom MediaVest, and Tribune will join Adify at the IAB MIXX Conference today to discuss 2010 media planning and understanding how and where to engage users in a fragmenting media landscape.
IAB MIXX Conference and Expo 2009 - Roadmap to Advertising Engagement: Content, Video, Social and the Mid-Tail
Monday, September 21, 12:15 - 1:00 p.m. at the Crowne Plaza Hotel, Room 510, 5th floor
Panelists: Bernie Albers, Six Apart; Rob Griffin, Media Contacts (Havas); Jonathan Halvorson, Starcom MediaVest Group; Tom Hespos, Underscore Marketing; Joelle Gropper Kaufman, Adify; Steve Tippie, Tribune Media Services.
Buddy Media CEO Michael Lazerow (@lazerow) takes the stage at OMMA Global today in a discussion surrounding the fate of social media paid advertising.
OMMA Global – Marketers Ask - Is Paid Advertising in Social Media Dead?
Monday, September 21st at 4:00 PM at the New York Marriott Marquis, Alvin/Carnegie room (5th floor)
Moderator: Emily Riley, Senior Analyst, Forrester Research
Panelists: Michael Lazerow, CEO, Buddy Media; Jeff Flemings, SVP, Global Head, Social, VivaKi; Augustine Fou, Group Chief Digital Officer, Omnicom Healthcare Consultancy Group; Darren Herman, Head of Digital Media, The Media Kitchen; Rick Murray, EVP, Edelman
Also at OMMA Global today, Zephrin Lasker, CEO of Pontiflex and Media6Degrees will participate in the panel, “Transforming Social Media Connections into Qualified Leads.” Zephrin (@pontiflex) will add his lead gen expertise to this discussion on how to incorporate social media into direct marketing tactics.
OMMA Global - Transforming Social Media Connections into Qualified Leads
Monday, September 21 at 4:30 PM at the New York Marriott Marquis, Broadhurst Room
Moderator: David Honig, Advisor and Co-founder, Media6degrees, Inc.
Panelists: Brian Halligan, CEO and Co-Founder, HubSpot; Zephrin Lasker, Founder & CEO, Pontiflex, Inc.; Mark Moran, Founder & CEO, findingDulcinea
Tomorrow at OMMA Global, Andrew Pancer (@apancer), Founder and COO of Media6Degrees, will partake in a panel discussion around how to take advantage of retargeting for search campaigns.
OMMA Global - Leveraging the Power of Search Retargeting for Marketing Plans
Tuesday, September 22 at 12:00pm at the New York Marriott Marquis, Alvin/Carnegie room (5th floor)
Moderator: Dan Kashman, SVP, Business Development, Reprise Media
Panelists: Andrew Pancer, Founder and COO, Media6 Degrees; Dax Hamman, VP, Display Media, iCrossing; Ben Seslija, Senior Director, Acquisition and Analytics, Clickable; Mitch Spolan, VP, North American Field Sales, Yahoo! Inc.; Zena Weist, Senior Manager, Interactive Brand, EMBARQ
Finally, Joe Doran (@doran_joe), Founder and CEO of Media6Degrees will represent Advertising Week from in the bay area on Tuesday as he lends his expertise of social data at the Social Media Strategies Conference in San Francisco.
Social Media Strategies - How To: Use Social Media Data
Tuesday, September 22 from 12:05 – 12:50 PM PST
Moderator: Bill Stephenson, VP, Advertiser Solutions, Nielsen BuzzMetrics
Panelists: Joe Doran, Founder & CEO, Media6Degrees; Chris Cunningham, Founder & CEO, appsavvy; Adam Lavelle, Chief Strategy Officer, iCrossing