A fellow PR pro asked me the other day, "have you ever really learned anything out of any of those social media or "how to pitch" conferences/panels you’ve attended? The implication was that many of these events just re-hash all the same old stuff. "Email me, never call," says the reporter. Great, thanks, we get it.
It got me thinking about two speaking engagements I have coming up that I am really excited about and I hope that people actually will learn something new and actionable that they can bring back to their everyday work. Any time I'm speaking in front of an audience, whether on a webinar or in person at a conference, I try to put myself in the audience's shoes and offer tactical advice in addition to high level strategy discussions. For example on a recent social media and PR panel (yes, there are a lot of those these days) I asked the panel about five specific things they look at in potential job applicants. In this economic climate, I thought the audience would especially appreciate that advice coming directly from agency executives.
It is this mentality that I will bring to two speaking engagements this June that I hope you will be able to join me for:
Tues. June 9th
PRSA Theory, Tactics and Technology Conference, New York
I'll be moderating the "Blogging Tech" panel with David Kaplan, senior correspondent, paidcontent.org, Matthew Sarre, contributing editor for PC Magazine, tech/games editor and technical director for YRB Magazine, Hannah Clark Steiman, associate editor at Inc.,Caroline McCarthy, staff writer, CNET and Peter Kafka, senior editor, AllThingsDigital. Registration for the conference is still open and more information can be found here.
Wed. June 24th, 1pm ET
PRSourceCode "Bloggers Speak Out Panel" (Webinar)
Sign up here.
Hear from top tech bloggers, as ranked in PRSourceCode's "Best of the Blogs" study, about their preferences, blogs, peeves, and more. John Siefert, senior vice president and publisher, InformationWeek, Business Technology Network Blogs; Paul McNamara, news editor, Network World; and Joe Ciarallo, editor, PRNewser, and account supervisor, Horn Group, will provide their perspectives on the study results and discuss best practices for building relationships and getting ink.