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Controlling the Controllable
[The following article ran on the PR Week website on 4/10/09.] I’ve always liked the saying "sometimes the only thing you can control about a situation is the way you choose to react to it." That attitude has helped me get through some challenging times, both professional and personal. And that... Read full post »
Tell Mama: Reaching the Digital Mom Online
If you consider that according to the Pew Internet and American Life Project, 75% of American women use the Internet, it should come as no surprise that it's become a mainstay for the American mom--to handle family finances, shop, research and connect with friends. Yet despite the prevalence of moms online,... Read full post »
Web 2.0 Expo 2009: Why Social Media Marketing Fails
Time moves so quickly that it's easy to forget that social media is still incredibly new for many, many organizations. Was it only six years ago that Tim O'Reilly and a rag-tag group of media junkies developed the concept of Web 2.0? In human years, that's about the age of your... Read full post »
Are we that far off from a Twaper?
Several newspapers took advantage of the April Fool’s holiday today by publishing stories that claimed that the publications would now be publishing news exclusively through Twitter. One local newspaper, North Carolina’s Mountain Xpress, even went so far as to load a Twitter feed onto their homepage that is still being updated... Read full post »