Last night, Horn Group sponsored and managed PR for the Broadband Video Leadership Evening The event took place at the Hudson Theatre in Times Square and was organized by VideoNuze editor and television industry expert Will Richmond. The night kicked off at 6:00pm with a “VideoSchmooze” networking reception, where sponsors, reporters, panelists and attendees celebrated St. Patrick’s Day with a glass of Guinness while discussing the future of broadband video.
Richmond secured a tremendous panel for the event, which included
- Albert Cheng, EVP, Digital Media, Disney/ABC Television Group
- Greg Clayman, EVP, Digital Distribution & Business Development, MTV Networks
- Karin Gilford, SVP, Fancast and Online Entertainment, Comcast Interactive Media
- Daina Middleton, SVP, Moxie Interactive (Publicis Groupe)
- Dan Beldy, Managing Director, Steamboat Ventures
The audience of nearly 300 people packed the theatre for an hour and half discussion which hit on topics ranging from the monetization of online video content, timeframes for reaching critical mass, profitability and consumer experiences. At the end of the discussion, Richmond took questions from the audience.
The question I found most interesting addressed the notion that one of the reasons broadband video will take a several more years to reach critical mass is due to a stalemate that exists between the traditional businesses models of cable distributors and those of programmers. When presented with this question, Karin Gilford acknowledged the presence of a “stalemate” but indicated that Comcast is already reviewing its practices to address the changing landscape – but in a manner that preserves most of Comcast’s traditional cable TV revenue model.