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"If you don't have time to do it right, when do you have time to do it over?"
I've been thinking a lot about project requirements lately, both because I've been working on them and reading about them. Requirements are what you want your product to do, and the more time you can spend identifying the requirements, the more successful your project will be. Here at the Interactive Services... Read full post »
Am I The Future of Media? I Hope Not
Amidst another day of depressing layoff news at major media outlets, I began to think about whether the “full time reporter/editor” job in itself is in danger. I don’t think it is, but the thought certainly bares consideration. Namely, will more and more media end up looking like me? Will they... Read full post »
Google, Bowman, and the Sword of Data
The news that visual design lead Douglas Bowman is leaving Google got me thinking again about web design in the context of metrics - should web design be seen as a science or an art Certainly every minute design decision at the scale of Google is significant. Bowman cites lack of... Read full post »
What's up with Broadband Video?
Last night, Horn Group sponsored and managed PR for the Broadband Video Leadership Evening The event took place at the Hudson Theatre in Times Square and was organized by VideoNuze editor and television industry expert Will Richmond. The night kicked off at 6:00pm with a “VideoSchmooze” networking reception, where sponsors, reporters,... Read full post »
Can I Get a Hallelujah for Social Media Evangelists?
A couple weeks ago I was in a meeting with a client and social media guru Charlene Li. We were debating the pros and cons of appointing or hiring a dedicated “evangelist” to be the voice of a company in social media channels as opposed to letting that job fall to... Read full post »
Attending NY Tech & NY Video 2.0 Meetups as "A PR Person"
I swore myself into official geekdom last week by attending Monday’s NY Tech March Meetup and Tuesday’s NY Video 2.0 Meetup, with hundreds of other iPhone-clutching, Twitter-loving New Yorkers. Disappointingly, these two events featuring some of the most tech-savvy and tech-dependent folks in the area were based in two venues that... Read full post »
Social Media: Measure Twice, Cut Once
I recently attended the 2009 Social Media Building Blocks Conference, sponsored by Reality Digital, here in San Francisco. I was really impressed with the great lineup of speakers presenting at the conference, including MTV Networks and the Sundance Institute (Robert Redford was unfortunately not in attendance), who talked about many of... Read full post »
Maybe Global Warming is the Wrong Argument (keep reading)
I think it would surprise most people that I, as an environmentalist and ‘Green PR’ professional, think Global Warming is a tired subject and usually respond to the argument with “who cares?” This is not to say that I don’t believe global warming exists or that it’s potentially devastating, but the... Read full post »
Immersing in Social Media: How Much is Too Much?
Horn Group has been recognized as an agency that "gets it" when it comes to developing a social media strategy for our clients. However, as a PR professional, I’ve recently been thinking about how to develop a social media strategy for ourselves as well. It’s easy to identify the benefits of... Read full post »