Not long before Thanksgiving, I reconnected with an old colleage friend on Facebook who I hadn't seen in many years. Within a few weeks, she had introduced me to her husband who is the founder of Sirona Fuels, a new alternative energy company and one of our newest clients! Gotta love Facebook!
Earlier this week, Sirona made its offical launch at the big biofuels conference here in SF at Moscone Center. Sirona has such a feel good story. They're making fuel with almost no negative impact on the planet and providing income (and hope) to rural farmers and their families in the 3rd world communities that are providing much of their feedstock.
This has been a rewarding project for us -- we've worked with Sirona on their positioning and brand, collateral, blog, website, video, media strategy...and more. Take a look at the Sirona Cares blog in particular where the humanitarian side of their business comes to life.