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Informal Twitter Poll: Follow Management, Mr. Tweet are Top Priorities
Horn Group weighs in on the top Twitter Apps and gets some insight from Mr. Tweet. The results are in! A few weeks ago, Horn Group conducted an informal poll of our Brass Tacks readers – asking for your input and insight on the best Twitter apps, sites and services. Productivity... Read full post »
Famous And/Or Infamous
I got the email from New York before I left the house Friday morning. "Do you know you're in Gawker?" My first reaction was terror. What did I do, did I anger someone with a pitch and now it's out there for the world to see? Please no, I don't want... Read full post »
Which Agencies "Get" Social Media? According to ZDNet Readers, Horn Group Does
In a research report released today, ZDNet social media blogger Jennifer Leggio provides a snapshot of the PR agency landscape in terms of which agencies are "best attuned to social media and are developing the most beneficial social programs for their clients." The data, collected over the past several months, includes... Read full post »
PR Career Starter Kit
It’s a tough economy and even the PR industry can be affected by layoffs. If you have started your career recently, you will want to strengthen your standing and show your value to your company. Here are a few tips I can offer based on observations from ten years, three agencies,... Read full post »
Harsh Truths About Corporate Websites
The always brilliant Smashing Magazine has another great post, this time about the problems that commonly plague both client companies and their web and social media agencies when setting about to design a corporate website. Although these points are somewhat common sense, I would suggest that many of these points are... Read full post »
AlwaysOn and On and On and Finally Off - Horn Group Does OnMedia 2009!
Is it really over? AlwaysOn OnMedia NYC event concluded last Wednesday, but I think I’m still feeling it. Horn Group worked hard (very hard!) on this conference. Almost the entire PR team in the New York office was in attendance for at least part of it. I was actually there from... Read full post »
The Business Behind PR
The criticism of PR today is that many publicists either don’t understand the actual business objectives of the companies that they represent or that they lack the communication skills to translate the business objectives into relevant media opportunities for their clients.As we’ve talked about on this blog before, the PR landscape... Read full post »
Google's PowerMeter Fills Me with Hope for Mankind
OK, admittedly I am a cautious fan of Google despite the apparent privacy concerns and their tight grip around the neck of major aspects of the internet. But now Google.org is doing something so amazingly simple, so likely self-serving and yet so perfect and necessary for every living man, woman and... Read full post »
Your 6 Point Pre-Pitch Checklist
Recently, I was talking with an editor buddy of mine about some of the bad pitches he receives (some of them were definitely worthy of The Bad Pitch Blog). While the stories were amusing and kept me laughing, I couldn’t help but hope that he didn’t lump my pitches in with... Read full post »
Sustainable Fuel, Sustaining Lives
Not long before Thanksgiving, I reconnected with an old colleage friend on Facebook who I hadn't seen in many years. Within a few weeks, she had introduced me to her husband who is the founder of Sirona Fuels, a new alternative energy company and one of our newest clients! Gotta love... Read full post »