Have you ever felt like there is so much change (good, bad, or otherwise) swirling around you that you can’t begin to compartmentalize or process it all fast enough?
Almost everything and everyone we know is in some kind of state of flux or transition. The degree of unpredictability and uncertainty in the market is like none I have never witnessed before. The amount of doom and gloom projected by the media is both a reflection of reality and a game of misery loving company. It breeds this mentality of, well, if we suck its ok because everyone else sucks right now.
That doesn’t work for me. In my office is a lithograph of three eagles on a totem pole looking out in different directions. I got it in Sooke Harbor, British Columbia many years ago, on the day I discovered I was going to become a mother for the first time. Being somewhat surprised, I thought, this is fitting, its time to embrace the changes about to occur in my life. That picture inspires me, gives me confidence, gets me through just about anything, and it energizes me now. But I digress...
There are many many companies that not only survive, but thrive, in economic downturns, and emerge stronger than they ever have before. It’s a hackneyed phrase, but with change comes opportunity.
And boy are we facing change right now: massive change in our country, leadership, in the technology industry and all other industries across the board, and in our own communications industry. For some, change can be a very scary thing. For others it can be exciting, even energizing.
It is our job as communicators to be change agents. On some basic level, we make change okay for people because we help them understand it in a way that makes sense to them. As Americans and as communicators we are free thinkers and free speakers.
Now, more than any other time in our short history, is the time for us as communication professionals to help people understand how change will affect them, improve their lives, work environments, businesses, institutions and governments.
Now is the time to take the power of the emerging social world along with the beauty of design and application of technology to evolve our PR industry to a whole new dimension.
Now is the time for us to really make a difference, to embrace all that change and slowly, gently, shape our own industry.
On a macroeconomic level, change forces walls to come down, creates an atmosphere of greater openness and dialog, and by the purest, most natural process, fosters a new social, much freer communications environment. What an enormous responsibility we have as communicators to play a role in that transformation!
We are creating the very platforms by which this country and all countries can participate. We must help to rebuild a more powerful and sustainable economy by communicating how new models will work better, by listening to and shaping opinion, thinking positively and creating value.
The train has left the station for a great destination in every sphere of our lives. The ride may be bumpy and sometimes we may not be able to see where we are going. But we are surely smart, we are innovative, we will get there, and we will prevail. This is good work, it is hard work, and it is absolutely necessary.
Who was it that said “the journey is the reward”? Let’s get to work and turn and face the change.