« December 2008 | Main | February 2009 »
Does Your PR Drive Leads?
We hosted a webinar this morning called Does Your PR Drive Leads -- all about aligning PR programs with sales strategy and business goals. Thanks to all who participated, especially to Arun Krishnan, vp of marketing at Pontiflex (a client of ours) who provided great insight into how they measure PR... Read full post »
Vote on Your Favorite Twitter Apps, Sites, and Services
At Horn Group, we’re crazy about Twitter. But we’re also going crazy just trying to wrap our heads around all of the sites, apps, and services that have grown out of Twitter-mania. So here's the million-dollar question: just as micro-blogging has moved to the mainstream, what Twitter-inspired sites and services have... Read full post »
Turn and Face the Change
Have you ever felt like there is so much change (good, bad, or otherwise) swirling around you that you can’t begin to compartmentalize or process it all fast enough? Almost everything and everyone we know is in some kind of state of flux or transition. The degree of unpredictability and uncertainty... Read full post »
The New Whitehouse.gov
The White House website has been redesigned, and it looks like this is just the beginning of a new era of transparency and communication, not to mention social media, in use by the executive branch. It boasts a slick, presidential and modern design, certainly informed by the online aesthetic established during... Read full post »
ExpertCEO Makes it Less Lonely at the Top
Horn Group talks to Ken Ross, CEO of ExpertCEO, about how his network of resources helps other CEOs navigate through complex business issues and weather an unpredictable economy. HG: On the ExpertCEO network, senior executives can ask questions, pose scenarios, solicit input—quickly and in confidence—via an online exchange with other professionals.... Read full post »
Getting the Word Out, about the After School Art Class and Project Tasks
I’ve been thinking a lot about communication lately, both because I’m a project manager and well…that’s what project managers are supposed to do, and because I’ve had my share of frustration with my older daughter’s preschool and their process of sharing information. It’s funny to me that professionally I try to... Read full post »
Connecting the Dots: Using Social Media to Connect with Consumers
Hi, my name is Sabrina and I’m a social media junkie. There, I admit it. Anyone who knows me knows that I am truly passionate about social media’s impact on society. On a personal level, I can’t imagine heading to a new restaurant without first reading its review on Yelp. I... Read full post »
Social Media Jungle at CES, Part One
I spoke today at CES at the Social Media Jungle produced by Jeff Pulver. If you haven’t been following these, they’re a series of events designed for journalists, bloggers, marketers, PR people, technologists, business people—anyone, really, who’s interested in and/or already practicing social media. Jeff continues to host them in cities... Read full post »