When Tweeting, Do You Distinguish Client Versus Personal Interests?
An interesting conversation sparked up today in response to this tweet of mine:
Buddy Media (client) whitepaper: What Advertisers Need to Know About Branded Social Media Applications" http://bit.ly/nW0h
Another blogger, and fellow PR pro, messaged me asking, "Just noticed your use of (client) by the way for client-related "tweets". SOP for tweets from The Horn Group. Just curious." At the time, it wasn't standard operating procedure, (not that we ever try to "slip in" client news - what's the point of that anyway - but more that we just never really addressed it.) However it is standard procedure now because it sparked a conversation here. A follow up message read, "If you invented that style of disclaimer, I want to give you credit by the way when I use it."
I guess I can take credit for making this standard operating procedure at Horn Group, but that's really not important. What is important is that we distinguish on Twitter between things involving our clients and things we are just generally intrested in. I can't recall the exact moment, but I did at one point see someone using the (client) disclaimer, and then began using it myself. As a blogger and PR pro, I felt that the transparency was absolutely necessary and critical to my reputation. With so many of us wearing many different hats these days, I'm curious - how do you make such distinctions?
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I try and include a reference if Tweeting about clients. Sometimes it doesn't fit into the 140 characters so I'll do a follow-up. This is for transparency as well as expectations from personal followers.
Posted by: Josh Morgan | December 16, 2008 at 12:07 AM