The future of online video was in question at the recent Beet.tv roundtable run by Andy Plesser and his team at 30 Rock in New York City. Co-monitored by CNET’s editor in chief Dan Farber and Techcrunch.com’s Erick Schonfeld, Horn Group client Amir Ashkenazi, CEO of Adap.tv, sat alongside leading executives from Yahoo, Youtube.com, CNN, Microsoft, MySpace.com and more to discuss key issues and trends in online video. It was encouraging to see such an impressive cast of today’s leaders come together to share insight on ways to help publishers monetize their online video inventory without compromising quality for viewers.
Given the current doom and gloom of the economy, it’s only natural that we’d assume that online video, like everything else, will suffer. However, it’s actually not the case entirely as experts from IDC to eMarketer expect online video consumption to increase and that publishers are starting to understand that ushering out mountains of new content will only open new doors of opportunity. It all comes down to the consumer as they are driving the demand of online video. For publishers, finding the best platform to optimize, serve and monetize (through advertising) engaging video content will go from a nice to have to a must have in 2009. As a PR pro, I vote for more of these roundtables and less vendor presentations. Coming from both the Beet.tv roundtable and the more recent ad:tech NY conference, it’s clear that panel discussions and roundtables provide more value for attendees as they hear different viewpoints, strategies, best practices, and are therefore, better attended. Let's keep them coming!