One of the great things about social, or "new" media, whatever you'd like to call it, is the ease and speed at which it can be created and distributed. For example, take this video interview we recently set up with client Michael Lazerow, CEO of social media application agency Buddy Media and blogger Allen Stern of CenterNetworks. Allen came by Buddy Media's offices Halloween morning with his Flip camera and a tripod. He sat down and chatted with Michael for about 20 minutes on a wide variety of topics. A few hours later, the video was up and streaming on the homepage of his site.
Revolutionary? In this day in age, not at all. However, when you look back just a few years and think about this, it does make you realize how fast things are changing. Sort of like when Erick Schonfeld penned his "six month" post for TechCrunch and wrote, "The worlds of blogging and journalism are colliding and I want to get some thoughts down on this transition before I forget what the old world was like or feel too comfortable in the new one."
Back to the Buddy Media interview, Michael discussed just how the company works to become a social partner of the brands they work with, stating, "We don't show up and say 'here's what we're selling you,' we say, 'what are you trying to do from a marketing perspective and let us come back to you with some ideas on how we can help you in the social world.'" It's a refreshing perspective and one I strongly believe we share here at the Horn Group.