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Are you "Interested" or "Interesting"?
Sometimes I think we talk too much. We try to be too "interesting" and we aren't curious enough or all that "interested." If you're interested, you should be doing a lot more asking of questions and listening than providing answers and blabbing on about yourself. But do we really know how... Read full post »
Dude, Where's My Customer?
Nobody at the Conversational Marketing Summit could agree on what "engagement" means. Today, the term under debate was "media company." What is a media company anyway? Is it a publisher? Does it sell advertising? I didn't hear a whole lot of consensus during the Next Wave of Social Media panel hosted... Read full post »
Metrics: Will it Blend?
I caught some of Federated Media's Conversational Marketing Summit yesterday. My pick for can't-miss session? The Super Metrics: Data that Matters in Conversational Media. The premise-that "the space is littered with disparate and discordant data points, methodologies, tracking and reporting tools" couldn't be more timely. Get ten people in a room... Read full post »