In tough economic times, marketers need to increase returns on their online marketing initiatives. Horn Group client Pontiflex has introduced a new metric to the online advertising industry, CPL or cost per lead.
The company is hosting a webinar on September 17th were participants will learn how to set up, manage and optimize transparent CPL marketing campaigns as easily as they would a search engine marketing campaign. Marketers can use CPL campaigns to generate qualified leads for their newsletters, direct marketing campaigns, member loyalty programs and vendor-specific sales efforts.
After the session, attendees will be able to:
- Select publishers based on campaigns goals
- Upload/create new direct response and display banners priced on a CPL basis
- Place creative on selected publishers
- View centralized reporting and optimize campaigns by mapping leads to their source
- Send leads in real-time for follow-up marketing
The webinar will also explore how Pontiflex client Tripmela, a leading travel site focused on India, increased conversion rates by 70% using CPL advertising. Register for the webinar here.