I think a large percentage of the audience at The Bulldog Media Relations Summit in San Francisco earlier this week were absolutely stymied by Robert Scoble. The well-known blogger and tech evangelist delivered a second day keynote titled " The Future of Social and Consumer-Generated Media"
I thought it was entertaining, interesting and informative but I think the PR folks in attendance who work outside the technology sector were absolutely lost.
Scoble started off by talking about Web 3.0, and when he referenced "the semantic web" I saw a lot of eyebrows knitting. He had hooked his laptop to the big display screens showing his new favorite app - Friendfeed, which provides a constant, real-time stream on your computer that includes all your Twitter and RSS feeds, friend's FlickR accounts, social networks - basically anyplace you share content. It's like twittervision without the map and on steroids.
Everyone seemed astounded by the amount of content he absorbs every day. 2200 items that he zooms through in 2-3 hours, his clicks are determined by the headline, author, graphic and linking behavior. 700 feeds go into his Google Reader, and he shares the most interesting on his link blog. He manages his busy schedule with the help of upcoming.org.
If you don't quite have his appetite, he gave the same advice I've been telling my colleagues - check out techmeme several times a day so you can get up to date fast on the biggest stories. If it's world and political news you want to keep up with, check memeorandum. And if you're a celebrity gossip hound, wesmirch is the place for you.
And get this, in his opinion if you're already on twitter, you're a defacto early adopter. I know I never really saw myself in that light, but it is very cool (thanks to Kyle). If you want to get even more ahead, he also demonstrated broadcasting live from his iPhone via Qik and talked about other live broadcasts via flixwagon.
I wish everyone, in and out of our industry, the best of luck keeping up with all of this.