BlogHer Business: Integrating social media with style
It's Thursday morning and I am at BlogHer Business watching a live conversation between Toby Bloomberg and Em Hall, the fashionista behind D.C. Goodwill's Fashion Blog, about how they are working with online communities to broaden their customer base and create more credibility for the Goodwill brand.
It's a great idea: creating "looks" for the merchandise, showcasing it on the blog, then engaging with the fashion bloggers and, finally, selling the merch on eBay. It's creative, lighthearted, and a completely integrated social media campaign. And they can completely measure its success--they even have stats on how many people read the blog and click over to eBay to purchase the merchandise. It lends bling to the Goodwill brand, and supports the stores' revenue goals.
Great stuff. And I am craving Em's shoes, though I doubt I could actually walk in them. On the other hand, if it's for a good cause...
I'll be live-blogging more tidbits from BlogHer Business throughout the next two days. Stay tuned.
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Thanks for the amazing job you did live blogging BlogHer.
I love how Goodwill of Greater Washington has integrated several social media tactics into their overall marketing strategy to reach a new audience. What's ultra cool is it's working!
Posted by: Toby | April 05, 2008 at 08:11 AM