Search and its many related topics have been front and center over here for the past few weeks. We hosted our first webinar about week ago -- SEO4PR -- all about search engine optimization specifically for PR campaigns. Our new friend Greg Jarboe, co-founder of SEO-PR, shared his wisdom and tips to an enthusiastic group. We brought Greg and his team into our offices earlier this year to train our staff on SEO and the next logical step seemed to be offering all these new insights to our clients and extended network.
For anyone who missed it, here are links to the webinar audio playback and the presentation that Greg gave. Greg is a master at his craft and I highly recommend taking a look to any marketing or PR person who is measured on results.
Then, late last week, we had Sam and Christy Whitmore from Media Survey back in the office. I love spending time with these two, Sam always manages to spark a great discussion and to leave me with something new to think about. The chat zigzagged from digital storytelling and video pitching to editorial ethics and the latest metrics on where B2B IT decision makers are hanging out online.
But Sam said something that's relevant to search too: "It's time to self publish! In a search driven world, the stigma associated with self publishing content is really gone." He's talking about the reality that we can get the facts online just by searching for them. But that personal opinion, individual insights, custom publishing, and microsites are the new inventory. This struck me as a great continuation of our search dialog -- we should simultaneously be optimizing our campaigns for SEO and helping people get their arms around self publishing.