Here at the Horn Group, we pride ourselves on our relationships with the media. From trade, vertical and business press, to the most widely read bloggers, we spend time developing trusted relationships that center on mutual respect. We've been happy to host many of the top writers and editors in our office for what we call our Media Brown Bags, open, freewheeling discussions with the ultimate goal of helping us work better together. Guests this year for the brown bags and other Horn events have included Fortune's David Kirkpatrick, Forbes's Quentin Hardy, Wall Street Journal's Pui-Wing Tam, The SF Chronicle's Dan Fost, and bloggers Robert Scoble, Tom Foremski and Om Malik, to name a few.
A couple of months ago, there was a great deal of discussion in the blogosphere on the benefits and drawbacks of PR in 2007. I think Guy Kawasaki started it with the provacatively titled "Top 10 Reasons PR Doesn't Work", courtesy of Margie Zable Fisher of theprsite.com. That was followed by an argument against agencies alltogether. Brian Solis and my colleague Kyle Flaherty weighed in on their blogs, and the discussion continues.
Well we obviously think PR does work if you do it the right way and stay current, hence our work with social media. We're happy to report that journalists agree about us, because for the second year in a row, Horn Group has been selected as the top mid-size PR agency by 300 IT journalists. The honor comes via PRSourcecode's "Top Tech Communicators" survey. Those surveyed included the editorial staff from IT trades such as Computerworld, eWeek and Information Week, vertical IT trades, and IT reporters at mainstream publications such as USA Today and US News and World Report.
Reporters and editors were asked which agencies and corporate PR departments add the most value to their editorial process in terms of responsiveness, reliability, and overall recognition of their editorial needs.
We are very proud and want to thank all the journalists who recognized us. We promise to maintain all those high standards!