Even though we’re already in the second week of ’07, I thought now would be a good time to provide my predictions for the year. Here’s where I believe things are headed from a technology and public relations perspective.
On-Demand – my favorite buzz word will continue to be a hot topic for vendors, customers and the press. I’ve blogged about this before, but I believe we’re going to see a huge shift in who consumes on-demand applications. More industries will embrace the model (government, education, financial services), and more vendors will offer a hybrid and/or exclusive on-demand model.
IPOs – This is nothing new, but I believe we’re going to see a re-emergence of the tech IPO. My predication is that Q2 ’07 will be a big quarter for the IPO. Can someone say NetSuite?
Consolidation – I predict there will be a major acquisition in the first six months of ’07. Maybe Oracle will acquire Salesforce.com? It doesn’t look like the Siebel acquisition beefed up their on-demand offering like they expected.
Conferences Re-Emerge – with Web 2.0, SaaSCon, and Software 2007, I believe we’re going to see a re-emergence of the tech conference. Don’t get me wrong, it won’t be anywhere near where we were in 1999, but I believe this will become a better avenue for companies to push their products / message. I believe press will be more open to attending conference, but will continue to shy away from taking meetings.
Print vs. Online – we already saw this happen in 2006, but I believe we’ll continue to see print publications shrink and more and more of us will be turning to websites for our news. I predict we’ll see the tech trades (InfoWeek, InfoWorld, eWeek, Network World and Computerworld) focus more on product reviews / features and less on news stories.