Some would call it a wee development; others would say it’s big news for the Web 2.0 community: Today WeeWorld (a Horn Group client) launched in the United States and announced a major partnership with AOL AIM Triton. What is WeeWorld you ask? Why home of the WeeMees, an extensive multiplatform visual identity, of course!
With more than 10 million WeeMees created in more than 39 countries around the globe, today’s launch marks the further invasion of the WeeMees (hopefully they will pass through Ellis Island with no major issues). The site enables users to create their own personalized identity that travels throughout their digital world from instant messaging, blogs, social networks and e-mail signatures to personalized caller ID alerts, wallpapers or picture messages on cell phones. And while the “transport” (no, you don’t have to murmur “beam me up, Scotty”) factor is incredible, the irreverent humor and South Park-like visual humor of both the services available at WeeWorld (such as interactive games and e-cards) and the WeeMees’ antics themselves on AIM (such as being blinded by bling or puking on command through hidden text and emoticon triggers) is what “had me at hello”.
People doubted MySpace, thought Facebook was a fluke and scowled at Second Life. But their owners are laughing on the way to the bank as the Web 2.0 evolution powers on. You can either sit on the sidelines and call it a passing fad, or you can enjoy the ride! And yes, my hair really does flow in such luscious locks ; ). So take a minute or two (yes, I swear it’s that quick, easy and addictively fun) and build your own WeeMee.